I worked as lead copywriter on a collaborative naming brief for Telefónica (via London-based agency The Writer) in 2013.
The focus was the rebranding of a programme promoting web security and data ownership, and the approach used five discrete avenues of exploration:
1. Handing you the controls
2. Expert guidance
3. Revealing the big picture
4. Teaching the web
5. Finding a safe place
Here are a few samples from the draft we submitted:
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