In 2013 I worked on a project for Unilever-owned soap brand Dove, exploring rebranding options for their anti-ageing supplement "Strength Within".
As with much of the other brand-naming/slogan work I've done, this project was a freelance role where I worked (remotely) with a team of copywriters at UK language consultancy The Writer. We explored a number of separate avenues for inspiration:
1. Derma-/scientific
2. Youth & rejuvenation
3. Smooth skin
4. Inner beauty
5. Energy
I've included a few screen-grabs from the first draft longlist doc below:
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