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Editorial and web content

There are lots of types of "editors", and editorial services and web content work often overlap. "Web editing" tends to mean running websites via a content-management system (CMS), occasionally (though less so nowadays) requiring CSS or HTML coding, along with text and images. "Web content" and "content marketing" are sometimes the same thing – but sometimes using other platforms and sites, and with more of an emphasis on planning, strategy, and multimedia content like audio and video. Over the years, I've worked across all of these areas. Here are a few examples:​

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  • My first editorial role was at UK music website Playlouder (RIP). Having written for various music sites and magazines as a freelancer while at university, I took on the role of editor, managing a small budget and a team of freelancers. I edited and uploaded all text content on the website, producing and commissioning music news, reviews, interviews, and multimedia content.


     

  • I went into full-time web editing at Authority Design (later Authority Communications) spending three years with the boutique agency serving 3/4 of the major record labels in the UK music industry. We managed sites for artists, wrote updates for web and social media, designed and wrote email newsletters, ran fan forums and communities, and produced multimedia content for online platforms.


     

  • I worked on a 12-month contract as a project web editor at Bournemouth University as part of a small project team tasked with migrating the entire university website on to a new CMS – which, amazingly, still hadn't been procured by the board after 12 months ran out. Still, I did a lot of copy and content editing on the existing website, and produced copy and content guidelines and tone-of-voice guides for the business-as-usual teams. We also conducted research with internal and external stakeholders: focus-groups, questionnaires, interviews, etc., to prepare the specifications for the new CMS.


     

  • After starting a wine blog as a hobby while studying for a WSET: Intermediate certificate (just for fun) I was contacted online by an affiliate marketer who wanted editorial services for two websites he'd bought for their domain names (redwine.co.uk and whitewine.co.uk – he often said it'd have been a more viable project if he'd managed to procure "wine.co.uk"). For several years I wrote wine-reviews, news and short features, managed freelance contributions, and kept the websites ticking over.


     

  • In 2019 I worked on a four-month contract role for The Church of England where I was variously referred to as "Managing Editor" and "Project Manager". While I did use MS Project, and had to manage time and a  budget (and a team of one: me), I'm not "PRINCE2" qualified or anything, so I'd broadly categorize this as "web content" work. I had to produce about 20-odd in-depth pages of content, across two church websites, highlighting the benefits of "connectivity in churches" – for churches and the communities they serve. This involved a research phase, interviewing internal and external stakeholders, conducting polls etc., and a deep dive into ecclesiastical law and test cases involving electromagnetic hypersensitivity(!). Also the creation of the information architecture, and a full content plan. There was lots of writing and editing, sourcing pictures, creating web-pages based on CMS templates, etc. And a whole month of sourcing case studies by travelling the length and breadth of England, interviewing vicars and churchwardens, and putting together text, video and image content for the final phase of the project. Most of it's still online; but half of it's on the Parish Buying website, which you can only access all of if you're on a parochial church council.


     

  • In my spare time I've edited, proofread, typeset and marketed several wonderfully luxurious poetry books for my publishing company Doubtist Books. (Of course, I pay myself handsomely.)
     

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